An adept translator between corporate and cultural contexts, Genel spent six years at Apple leading strategy and execution of experiential programs, brand marketing campaigns, and partnerships across major U.S. cities that drove awareness and engagement with Apple values, products and services and redefined how audiences interact with technology.

Currently, Genel leads GOOD MIRRORS, a social practice studio and consultancy cultivating new worlds through art and technology to advance human flourishing - the process of realizing one’s full potential. The studio partners with artists, institutions, and organizations to create meaningful experiences, engage audiences, and spark imaginative possibilities.

Genel is a first-generation Caribbean-American from New York City. She has earned dual bachelor degrees in Journalism and Sociology from New York University and a MFA in Creative Writing from The New School. Genel is a proud alum of the Jackie Robinson Foundation and the New Museum incubator, New Inc.