Genel operates across brand strategy, experiential design, and the art × tech space to build programs and initiatives that shape how people relate to ideas, brands, and each other. She believes the best experiences don't just engage people, they change how people see themselves and the world around them.

Genel spent six years at Apple leading strategy and execution of cultural programs, experiential campaigns and brand partnerships across major U.S. cities - redefining how communities engage with technology and translating Apple's values into experiences that moved people. Her work there was grounded in the same question that underlies everything she does: how do we use creativity and technology in service of human potential?

Genel leads GOOD MIRRORS, a social practice studio and research consultancy that builds experiences and infrastructure to expand human potential through art, technology, and community. Good Mirrors studies the practices through which people unlock what's possible, and harnesses art and technology to transmit and preserve them.

Genel is a first-generation Caribbean-American from New York City. She has earned dual bachelor degrees in Journalism and Sociology from New York University and a MFA in Creative Writing from The New School. Genel is a proud alum of the Jackie Robinson Foundation and the New Museum incubator, New Inc.