Genel operates across brand strategy, experiential design, and the art × tech space to build programs and initiatives that shape how people relate to ideas, brands, and each other.

She spent six years at Apple leading strategy and execution of cultural programs, experiential campaigns and brand partnerships across major U.S. cities - redefining how communities engage with technology and translating Apple's values into experiences that moved people.

Genel leads GOOD MIRRORS, a social practice studio and research consultancy rooted in the belief that creativity, connection, and story are practices that help us expand what becomes possible for ourselves, our communities and the world. Good Mirrors studies these practices and harnesses art and technology to transmit and preserve them.

A first-generation Caribbean-American from New York City, she has earned dual bachelor degrees in Journalism and Sociology from New York University and a MFA in Creative Writing from The New School. Genel is a proud alum of the Jackie Robinson Foundation and the New Museum incubator, New Inc.